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INVESTMENT MOVE FROM ISBA AGRICULTURE

Alaeddin Şenel, who said that they realized their goal of bringing out Turkish products to the world markets while doing business in Europe, stated that they decided to invest in Manisa Turgutlu because they didn’t want to leave an unexplored market in seven continents.

 

ISBA Agriculture, which returned to Turkey with a radical decision while dealing with the food wholesale business in Germany, started a new investment in Manisa Turgutlu during the pandemic period. İrem Konserve, which is part of ISBA Agriculture; will produce canned food, tomato paste, and ready-to-eat meals. The first phase of the factory is expected to become operational in December.

 

Alaeddin Şenel, honorary president of ISBA Agriculture, stated that they have been dealing with food wholesale for many years in Germany from father to son and shared that they decided to operate in Turkey in 2005.

 

Second Generation at Work

Expressing that they have turned the business located in Germany into an office, Şenel said,’’ Today, we operate in ManisaTurgutlu with a wide range of products from dried legumes to canned vegetables and fruits, from ready meals to pickles and olives. We are a family business. My son is in the management of ISBA Agriculture. One of our group companies,  İrem Konserve, is headed by my daughter İrem Şenel. We continue our investments together with the technological domination and dynamism of the young generation and my experience.’’

 

The Target Market in Seven Continents

Şenel stated that İrem Konserve has made a name for itself in sectors such as canned food, tomato paste, and ready meals in Europe and Arab countries, and said, ‘’We export approximately 95 percent of our production. Also, we have started two factories and a new investment of 11 800 square meters in total in the Turgutlu Organized Industrial Zone The first phase of the construction of the new administrative building of ISBA and İrem Konserve’s factory, whose foundations were laid by Piyap, is expected to start operating at the end of December. The other phase will be completed in April 2021. The ISBA administrative and central building will start its activities in June 2022,’’ he said, adding that they invested in 7 continents because they did not want to leave unexplored markets.

 

Dream Comes True

Alaeddin Şenel said, ‘’ While doing business in Europe, we were dreaming of bringing Turkish products to world markets. We have been fighting this for 30 years. While we were supplying products to the Turkish ethnic market and German markets in Germany, we made a radical decision to return to our country and bring our factory into action here. After dominating Europe such as America, England, and Canada, we also entered the Arabian, Qatar, and Dubai markets. As an export company, we aim to carry our already good line even higher.’’

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